We get asked this a lot: "Are your chews cold pressed?"

Yes. Every chew we make is cold pressed, and always has been.

Over the last six years we've made well over 1,000,000,000 soft chews. One billion. We were one of the first brands in the UK doing this, back before "cold pressed" was something anyone put on the front of a pack.

But if you asked us in person, we'd tell you that cold pressing is the bare minimum for a supplement chew. It's where effectiveness starts, and in our experience it's also where most brands stop. 

A billion chews in, we've learned that an effective supplement actually rests on three things. Cold pressing is only the first.

Most dog treats and kibble are made by extrusion, which uses high heat - often 120-150°C.

That's a problem for supplements, because a lot of active ingredients are heat-sensitive. Probiotics don't survive it, enzymes break down, and certain vitamins degrade. You can start with brilliant ingredients and cook the goodness out of them before the product ever reaches a dog.

Cold pressing uses much lower temperatures, so the actives survive manufacturing and, technically, should make it into your dog. That's why we've made our chews this way from day one.

What cold pressing doesn't tell you is whether the supplement works. It only tells you the ingredients weren't destroyed on the way in. Which leads to the bigger questions.

A label can say anything.

"500mg glucosamine per chew" is a claim, and whether 500mg of glucosamine is genuinely in the chew, batch after batch, is a different matter entirely.

Without testing, a brand doesn't actually know whether the label matches the product, and if they don't know, you certainly don't.

This is why we third party batch test our products. It costs more and it slows things down, but it's the only way to be sure customers get exactly what they're paying for, so for us it's non-negotiable.

An ingredient can survive cold pressing and still fade away in the tub.

Active ingredients degrade over time, and not all forms degrade at the same rate. Some hold their potency for years. Cheaper alternatives can lose a meaningful amount within months, sitting in a warehouse or in your cupboard.

Two products can list the identical ingredient at the identical dose and deliver very different amounts by the time your dog actually eats them.

That comes down to ingredient selection - choosing forms and grades that hold up, rather than the ones that make a label look good at the lowest cost.

It's also why we stress test our formulas at 3, 6, and 12 months post-production. We're not only interested in what was in the chew the day it was made. We want to know what's still in it months later, because that's the product your dog is actually getting.

So, Are Our Chews Cold Pressed?

Yes - so the actives survive manufacturing.

They're also third party batch tested, so the doses on the label are the doses in the chew.

And they're stability tested at 3, 6, and 12 months, so the tub your dog finishes is as effective as the day it was made.

It takes all three together. But supplement marketing leans heavily on single-feature stories, and owners deserve to know which questions actually matter. You're trusting these products with your dog's health, often for years at a time.

After a billion chews, we've settled on a simple view: how it's made matters, and what's actually in it when your dog eats it matters even more.