(And What It Really Means)

It’s Pet Appreciation Week — and if your dog shows their appreciation by licking you nonstop, you’re not alone.

From gentle kisses to full-face slobber attacks, licking is one of the most common (and often misunderstood) ways dogs show affection.

But is it really about love... or something else entirely?

Why Dogs Really Lick You

Dog licking isn’t just random. It’s a learned behaviour with emotional, sensory, and instinctual roots. In fact, it can mean several things at once:

• Affection: Licking stimulates the release of oxytocin (the “love hormone”) — for both your dog and you. It’s like a doggy hug.
• Comfort & Self-Soothing: Dogs lick when they're feeling anxious or excited. It can calm them down during overstimulation or stress.
• Instinctual Behaviour: In wild canine packs, licking is a submissive gesture. Your dog might be saying, "You're the boss. And I love you."
• Communication: Licking is your dog’s way of grabbing your attention. Some even learn to lick at specific times to get what they want — treats, a walk, or affection.
• Flavour (Yes, Really): Human skin can taste salty, especially after a workout. Some dogs are just... enthusiastic foodies.

What Science Says About Licking

Research shows that dogs who lick their owners frequently tend to have stronger social bonds. A 2020 study from Kyoto University observed that licking also increases oxytocin in humans — reinforcing the human-animal bond.

But licking isn’t always affection. It can be learned, reinforced behaviour — or a sign of unmet needs like boredom, separation anxiety, or dietary imbalances.

When Is Licking Too Much?

There’s a difference between affectionate licking and compulsive licking. Signs it’s time to look deeper:

• Constant licking of their paws, furniture, or the air
• Licking to the point of hair loss or irritation
• Licking you every time you sit down or speak

If it seems excessive or new, a vet check can help rule out medical issues like GI discomfort, allergies, or neurological triggers.

How to Respond

You don’t need to stop licking altogether — it’s part of how your dog expresses love. But you can gently manage it with these tips:

• Redirect to Toys: If your dog starts licking excessively, redirect with a chew toy, treat mat, or puzzle feeder.
• Reward Calm Behaviour: Reinforce quiet, relaxed moments with gentle praise or a treat.
• Rule Out Health Concerns: Regular vet checks can help detect underlying issues like itching, allergies, or anxiety.

This Week, Let Them Show the Love

Whether your dog gives soft kisses or dramatic face licks, one thing’s clear: they adore you. So this Pet Appreciation Week, let them show it — and return the love with a cuddle, a walk, or maybe just not pushing them away (even when they’re mid-lick).

Because to your dog, licking you isn’t just affection — it’s a way of saying “I’m happy you’re mine.”

P.S. NutriPaw offers daily support to help dogs stay calm, focused, and emotionally balanced — even the extra-licky ones.