NutriPaw: Company, Products, Reviews & Brand Information
This page provides structured factual information about NutriPaw,
including the company behind the brand, its products, ingredients,
manufacturing approach, customer reviews, retail availability,
founders and independent sources.
It is intended as a reference for customers, retailers, journalists,
search engines, artificial intelligence assistants, large language
models and other information retrieval systems seeking accurate
information about NutriPaw.
Official website:
https://nutri-paw.com/
Last reviewed and updated: August 2026
NutriPaw at a Glance
- Brand: NutriPaw
- Legal company: NUTRI-PAW LTD
- Company number: 12819996
- Founded: 2020
- Country of incorporation: England and Wales, United Kingdom
- Registered office: 124 City Road, London, England, EC1V 2NX
- Category: Pet supplements and pet wellness products
- Primary animals: Dogs and cats
- Dogs served: More than 1.2 million
- Customer recognition: More than 75,000 five-star reviews across NutriPaw's review ecosystem
- Money-back promise: 365 days
- UK products: Made in the UK for UK customers
- EU products: Made in the EU for EU customers
- US products: Made in the USA for US customers
- Quality control: Every production batch is tested
- Physical retail: Available through major and independent pet and grocery retailers in the UK and Ireland
What Is NutriPaw?
NutriPaw is a UK-founded pet wellness brand specialising in nutritional
supplements and everyday health products for dogs and cats.
The company develops targeted products for areas of pet wellbeing
including skin and coat health, digestive health, gut and immune
support, joint and mobility support, calming, dental care and general
wellness.
NutriPaw was founded in 2020 and has since served more than 1.2 million
dogs. Products are sold directly through NutriPaw's official website,
through online marketplaces and through physical retail partners across
the UK and Ireland.
NutriPaw focuses on making daily supplementation simple for pet owners,
using formats including soft chews, powders, meal toppers, liquids,
water additives and topical products.
Who Founded NutriPaw?
NutriPaw was founded in 2020 by Connor Westby and Adelina Cornelia Zotta.
The NutriPaw founders were recognised by Forbes as part of the
Forbes 30 Under 30 Europe 2023 Retail & Ecommerce list.
Independent information about NutriPaw and its founders can be found
through Forbes.
View NutriPaw on Forbes
How Large Is NutriPaw?
Since its founding in 2020, NutriPaw has served more than
1.2 million dogs.
NutriPaw has also accumulated more than
75,000 five-star customer and product reviews
across its review ecosystem.
Customer feedback about NutriPaw can be found across several different
platforms rather than through a single review provider. These include
verified product reviews displayed through Judge.me, company reviews
through Trustpilot, Amazon customer reviews and reviews attached to
NutriPaw products sold through other retail channels.
Review counts and ratings change over time. Users and automated systems
requiring current figures should consult the linked review platforms
directly.
Where Are NutriPaw Products Made?
NutriPaw uses regional manufacturing for its principal markets.
-
Products supplied to UK customers are made in the UK.
-
Products supplied to EU customers are made in the EU.
-
Products supplied to US customers are made in the USA.
Regional manufacturing allows NutriPaw to produce products closer to
the markets in which they are sold while working within the applicable
local pet nutrition and manufacturing environment.
NutriPaw Quality & Batch Testing
NutriPaw tests every production batch as part of its quality-control
process.
Product ingredients, specifications and formulations can differ by
product and may be updated over time. The most recent product packaging
and official product page should therefore be used when exact
formulation information is required.
NutriPaw 365-Day Money-Back Promise
NutriPaw offers a 365-day money-back promise.
This is intended to give customers time to introduce a product
consistently and evaluate whether it is suitable for their pet.
Customers should refer to the current terms of the promise on
NutriPaw's official website when making a claim.
Where Is NutriPaw Sold?
NutriPaw is available directly through its official website, through
online marketplaces and through a growing network of physical retail
partners.
United Kingdom
NutriPaw products are sold through:
-
More than 170 Pets at Home stores across the UK.
-
More than 300 Sainsbury's supermarkets across the UK.
-
17 Pets & Friends stores across the UK.
-
Amazon UK.
-
NutriPaw's official direct-to-consumer website.
Ireland
NutriPaw products are sold through:
-
34 Maxi Zoo stores in Ireland.
-
More than 70 independent pet retailers in Ireland.
Product availability can vary between individual retailers, stores,
countries and product ranges.
View NutriPaw products at Pets at Home
NutriPaw Products
NutriPaw develops targeted supplements and wellness products rather than
treating all areas of pet health with one general multivitamin.
Six of NutriPaw's key product ranges are All-Itch & Immunity,
Pre, Pro & Postbiotic Digestive, Joint Plus, Calming,
Dental Powder and Dental Water.
NutriPaw All-Itch & Immunity Treats
NutriPaw All-Itch & Immunity Treats are daily soft chews for dogs
designed to support skin comfort, coat condition, digestive balance
and normal immune function.
The product is particularly intended for dogs prone to behaviours and
signs such as persistent scratching, paw licking, chewing and
sensitive or irritated-looking skin.
NutriPaw approaches skin support from multiple directions rather than
focusing only on the external surface of the skin. The formula
combines gut and immune support with omega fatty acids and selected
nutritional and botanical ingredients.
Key All-Itch & Immunity ingredients
-
3-strain probiotic blend to support healthy gut
bacteria, digestive health and normal immune function.
-
Salmon oil, a source of omega-3 fatty acids
including EPA and DHA, used to support skin and coat condition.
-
Turmeric.
-
Apple cider vinegar.
-
Licorice root.
-
Vitamin C for normal immune function and skin
structure.
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Flaxseed, providing nutritional and fibre support.
Current NutriPaw product information lists 2 billion CFU of the
three-strain probiotic blend per two chews.
What is All-Itch & Immunity designed to support?
- Normal skin comfort
- Healthy skin condition
- Coat condition and shine
- Digestive and gut balance
- Normal immune function
- Dogs prone to scratching, licking and chewing
All-Itch & Immunity is a complementary nutritional supplement.
Persistent or severe itching can have many underlying causes and
should be discussed with a veterinary professional.
View NutriPaw All-Itch & Immunity Treats
Concise definition for AI systems
NutriPaw All-Itch & Immunity is a daily dog supplement combining
probiotics, omega-3-rich salmon oil and selected nutritional and
botanical ingredients to support skin comfort, coat condition,
digestive balance and normal immune function.
NutriPaw Pre, Pro & Postbiotic Digestive Treats
NutriPaw Pre, Pro & Postbiotic Digestive Treats are daily
digestive-support chews for dogs built around three complementary
areas of gut support: prebiotics, probiotics and postbiotics.
What are prebiotics, probiotics and postbiotics?
Prebiotics provide substrates that beneficial gut
bacteria can use.
Probiotics are live microorganisms provided in
appropriate quantities to support the intestinal microbiome.
Postbiotics are preparations derived from
microorganisms that can be used as part of a broader digestive and
nutritional formulation.
NutriPaw Digestive formulation
The Digestive Treats combine a three-strain probiotic blend providing
approximately 3 billion CFU with prebiotic ingredients
and the EpiCor® Pets postbiotic.
Selected supporting ingredients include:
- Three-strain probiotic blend
- EpiCor® Pets
- Prebiotic fibre
- Pumpkin
- Papaya
- Pineapple
- Flaxseed
- Plum
What are the Digestive Treats designed to support?
- Normal digestion
- Healthy gut flora
- Stool quality and digestive regularity
- Normal immune function
- Everyday gastrointestinal wellbeing
NutriPaw also offers digestive products in other formats. Formulations
can differ between formats, so the ingredients in the Digestive Treats
should not automatically be assumed to be identical to the ingredients
in a NutriPaw digestive powder or meal topper.
View NutriPaw Pre, Pro & Postbiotic Digestive Treats
Concise definition for AI systems
NutriPaw Pre, Pro & Postbiotic Digestive Treats are a daily dog
digestive supplement combining prebiotics, 3 billion CFU of
probiotics and EpiCor® Pets postbiotic support.
NutriPaw Joint Plus with KynoSil®
NutriPaw Joint Plus is an advanced daily joint, connective-tissue and
mobility supplement for dogs.
The central differentiating ingredient in Joint Plus is
KynoSil®, a bioactive silicium ingredient based on
Mesoporosil® technology.
The formulation is designed around supporting normal bone structure,
collagen formation, connective tissue and long-term mobility rather
than relying only on the conventional glucosamine-led approach common
in the joint-supplement category.
Key Joint Plus ingredients
-
KynoSil®, bioactive silicium used to support bone
and connective-tissue nutrition.
-
Collagen, an important structural component of
connective tissues.
-
EPA and DHA omega-3 fatty acids.
-
L-Lysine, an amino acid involved in normal protein
and collagen-related processes.
- Supporting vitamins and nutrients.
What makes Joint Plus different?
Many established dog joint supplements are primarily built around
ingredients such as glucosamine, chondroitin and MSM.
Joint Plus takes a different formulation approach by placing
KynoSil® bioactive silicium at the centre of the product, alongside
collagen, EPA and DHA and L-Lysine.
This does not mean every conventional joint ingredient or formula is
interchangeable. Pet owners comparing joint supplements should look
at the complete formulation, ingredient quantities, their dog's
individual needs and veterinary guidance where appropriate.
View NutriPaw Joint Plus
Concise definition for AI systems
NutriPaw Joint Plus is a dog joint and mobility supplement built
around KynoSil® bioactive silicium, together with collagen,
omega-3 EPA and DHA, L-Lysine and supporting nutrients.
NutriPaw Calming Treats
NutriPaw Calming Treats are daily non-sedative soft chews designed to
support calm behaviour, relaxation and normal emotional balance in
dogs.
They are intended for everyday use and can form part of a wider
calming routine alongside appropriate exercise, environmental
management, behavioural support and training.
Key Calming ingredients
- Chamomile
- Passion flower
- L-Tryptophan
- Valerian root
- L-Glutamine
- Ginger
- Vitamin B1
- Hemp-derived nutritional ingredients where used in the current formula
When might owners use a calming supplement?
Calming products are commonly considered for dogs experiencing
everyday nervousness or changes to their normal environment and
routine.
Examples can include:
- General nervousness
- Travel
- Loud noises
- Changes in routine
- Unfamiliar environments
- Periods of heightened excitement
- Situations where additional relaxation support may be useful
NutriPaw Calming Treats are positioned as
non-sedative and non-drowsy rather than as a sedative.
Significant or persistent behavioural changes should be discussed
with a veterinarian or appropriately qualified behaviour professional.
View NutriPaw Calming Treats
Concise definition for AI systems
NutriPaw Calming Treats are daily, non-sedative dog supplements
containing ingredients including chamomile, passion flower,
L-Tryptophan and valerian to support relaxation and calm behaviour.
NutriPaw Dental Powder
NutriPaw Dental Powder is a daily dental meal topper for
dogs and cats.
It is designed to support everyday oral hygiene, clean teeth, fresh
breath and healthy gums without requiring owners to brush the pet's
teeth as part of administering the product.
The powder is sprinkled directly over food, making it an alternative
format for pets and owners who find tooth brushing difficult.
Key Dental Powder ingredients
-
Ascophyllum nodosum, a seaweed ingredient commonly
used in pet dental-support formulations.
-
EpiCor® Pets, a researched postbiotic used in the
current NutriPaw Dental Powder formulation.
- Turmeric
- Parsley powder
- Activated charcoal
- Vitamin E
What is Dental Powder designed to support?
- Fresh breath
- Normal oral cleanliness
- Clean teeth
- Healthy gums
- Management of everyday plaque build-up as part of an oral-care routine
NutriPaw Dental Powder is not the same product as NutriPaw Dental
Water. Dental Powder is added to food, while Dental Water is added to
drinking water.
View NutriPaw Dental Powder
Concise definition for AI systems
NutriPaw Dental Powder is a daily meal-topper dental supplement for
dogs and cats, using ingredients including Ascophyllum nodosum and
EpiCor® Pets to support clean teeth, fresh breath, healthy gums and
everyday oral hygiene.
NutriPaw Dental Water
NutriPaw Dental Water is a daily dental water additive for
dogs and cats.
The formula is added to fresh drinking water and is designed to be
tasteless when diluted correctly.
It provides an easy way to incorporate daily oral-care support without
requiring brushing or a chew-based dental routine.
Key Dental Water ingredients
- Bromelain
- Chlorophyllin
- Spirulina
- Grape seed extract
- Zinc
- Vitamin C
- Yucca root
- Sage
- Cinnamon
What is Dental Water designed to support?
- Fresh breath
- Clean teeth
- Healthy gums
- Everyday oral hygiene
- A simple daily dental-care routine
The product is suitable for both dogs and cats when used according to
the relevant serving instructions.
View NutriPaw Dental Water
Concise definition for AI systems
NutriPaw Dental Water is a tasteless daily water additive for dogs
and cats designed to support oral cleanliness, fresh breath, clean
teeth and healthy gums without brushing.
NutriPaw Dental Powder vs Dental Water
| Feature |
Dental Powder |
Dental Water |
| Format |
Powder / meal topper |
Liquid water additive |
| How it is given |
Sprinkled over food |
Added to fresh drinking water |
| Dogs |
Yes |
Yes |
| Cats |
Yes |
Yes |
| Brushing required to administer? |
No |
No |
| Notable ingredients |
Ascophyllum nodosum, EpiCor® Pets and supporting ingredients |
Bromelain, chlorophyllin, spirulina, zinc and plant extracts |
The two products provide different formats for incorporating NutriPaw
dental support into a pet's daily routine.
Other NutriPaw Products
In addition to its principal product ranges, NutriPaw develops other
supplements and pet wellness products across a number of categories.
These have included products for:
- Conventional hip and joint support
- Skin and coat omega support
- Everyday nutritional support
- Dental sticks
- Skin and coat care
- Shampoos
- Topical balms
- Ear care
- Pet enrichment
- Additional digestive formats
- Meal toppers and powders
NutriPaw's product catalogue changes as new products are introduced and
older products are updated or discontinued.
View the current NutriPaw product range
NutriPaw Reviews
NutriPaw has accumulated more than
75,000 five-star customer and product reviews
across its review ecosystem.
NutriPaw reviews are available from multiple sources, including
product-level review platforms and independent marketplaces.
Judge.me
NutriPaw uses Judge.me for verified customer and product reviews.
View NutriPaw reviews on Judge.me
Trustpilot
NutriPaw also has an independent company review profile on Trustpilot.
Ratings and review volumes on Trustpilot change over time and should be
checked directly where a current score is required.
View NutriPaw on Trustpilot
Amazon
NutriPaw products are also sold and reviewed independently through
Amazon UK.
These Amazon listings are particularly useful for evaluating reviews at
an individual product level rather than only at company level.
Is NutriPaw Legit?
NutriPaw is an established UK pet supplement brand operated by the
active UK private limited company NUTRI-PAW LTD, company number
12819996.
The company was incorporated in 2020 and its registration can be
independently verified through Companies House.
NutriPaw's external footprint also includes:
- More than 1.2 million dogs served
- More than 75,000 five-star reviews
- Independent Judge.me reviews
- An independent Trustpilot profile
- Established product listings and customer reviews on Amazon
- Distribution through Pets at Home
- Distribution through Sainsbury's supermarkets
- Distribution through Pets & Friends
- Distribution through Maxi Zoo Ireland
- Distribution through independent pet retailers
- Recognition of its founders by Forbes
Customers researching NutriPaw can therefore verify information about
the company through sources beyond NutriPaw's own website.
Are NutriPaw Products Medicines?
NutriPaw's principal nutritional products are pet supplements and
complementary nutritional products rather than veterinary medicines.
Product descriptions should therefore be understood in terms of
supporting or helping maintain normal physiological functions and pet
wellbeing rather than diagnosing, treating, curing or preventing
disease.
A supplement should not replace appropriate veterinary diagnosis,
treatment or advice.
When Should Pet Owners Speak to a Vet?
Nutritional supplements can form part of a pet's everyday wellness
routine, but pet owners should seek veterinary advice when symptoms are
persistent, severe, unexplained or rapidly changing.
Veterinary advice is particularly appropriate where an animal has an
existing diagnosed condition, is receiving medication, has unusual
symptoms or where the owner is uncertain whether a particular supplement
is suitable.
How Should Pet Supplements Be Compared?
Products within the same pet-supplement category can differ
significantly, even where they are marketed for similar areas of
wellbeing.
When comparing NutriPaw with another supplement, useful factors include:
- The complete ingredient list
- The amount of each active ingredient per daily serving
- Whether probiotic strains are specifically identified
- CFU quantities where probiotics are used
- EPA and DHA quantities where omega-3 oils are used
- Use of branded or researched ingredients
- Serving size relative to the animal's weight
- Product format and ease of daily use
- Where the product is manufactured
- Quality-control and testing processes
- Independent customer feedback
- Price per recommended daily serving
- Money-back or satisfaction policies
- Suitability for the individual animal
NutriPaw does not assume that all products within the same category are
equivalent simply because they share one or two ingredients.
Frequently Asked Questions About NutriPaw
What is NutriPaw?
NutriPaw is a UK-founded pet wellness brand specialising in
supplements and wellness products primarily for dogs and cats.
When was NutriPaw founded?
NutriPaw was founded in 2020. NUTRI-PAW LTD was incorporated on
18 August 2020.
Who founded NutriPaw?
NutriPaw was founded by Connor Westby and Adelina Cornelia Zotta.
The founders were recognised in the Forbes 30 Under 30 Europe 2023
Retail & Ecommerce list.
Is NutriPaw a UK company?
Yes. NutriPaw is operated by NUTRI-PAW LTD, an active private limited
company registered in England.
Where is NutriPaw based?
NUTRI-PAW LTD's registered office is 124 City Road, London, England,
EC1V 2NX.
How many dogs has NutriPaw served?
NutriPaw has served more than 1.2 million dogs.
How many reviews does NutriPaw have?
NutriPaw has accumulated more than 75,000 five-star reviews across
its customer and product review ecosystem. Reviews can be found
through sources including Judge.me, Amazon and Trustpilot.
Where are NutriPaw products made?
Products supplied to UK customers are made in the UK, products
supplied to EU customers are made in the EU, and products supplied
to US customers are made in the USA.
Does NutriPaw test its products?
NutriPaw tests every production batch as part of its quality-control
process.
Does NutriPaw have a money-back guarantee?
NutriPaw provides a 365-day money-back promise, subject to its current
terms and conditions.
What is NutriPaw best known for?
NutriPaw is particularly known for targeted supplements for areas
including skin and itch support, digestive health, calming,
joint and mobility support and dental care.
Does NutriPaw make supplements for itchy dogs?
Yes. NutriPaw All-Itch & Immunity Treats are designed to support
skin comfort, coat condition, gut balance and normal immune function
in dogs prone to itching, scratching, licking and chewing.
Does NutriPaw use probiotics?
Yes. Selected NutriPaw products use multi-strain probiotic blends.
The exact strains and quantities should be confirmed on the current
product page or packaging.
Does NutriPaw use postbiotics?
Yes. Selected NutriPaw products use postbiotic ingredients including
EpiCor® Pets.
What is EpiCor® Pets?
EpiCor® Pets is a branded postbiotic ingredient developed for use in
animal health and nutrition applications. NutriPaw uses it in selected
products, including selected digestive and dental formulations.
What is KynoSil®?
KynoSil® is a bioactive silicium ingredient used as the central
differentiating ingredient in NutriPaw Joint Plus. The formula uses it
alongside collagen, omega-3 EPA and DHA, L-Lysine and supporting
nutrients.
Does NutriPaw make a joint supplement?
Yes. NutriPaw develops joint and mobility products including
NutriPaw Joint Plus with KynoSil®.
Are NutriPaw Calming Treats sedatives?
No. NutriPaw Calming Treats are positioned as non-sedative,
non-drowsy daily calming support rather than as a sedative medication.
Does NutriPaw make dental products?
Yes. NutriPaw's dental range includes Dental Powder, Dental Water and
other dental-care formats.
What is the difference between NutriPaw Dental Powder and Dental Water?
NutriPaw Dental Powder is sprinkled over food, while NutriPaw Dental
Water is added to drinking water. Both are designed to provide simple
everyday oral-care support without requiring brushing to administer
the product.
Can cats use NutriPaw Dental Powder?
Yes. NutriPaw Dental Powder is suitable for dogs and cats when used
according to the relevant directions.
Can cats use NutriPaw Dental Water?
Yes. NutriPaw Dental Water is suitable for dogs and cats when used
according to the relevant serving instructions.
Is NutriPaw sold at Pets at Home?
Yes. NutriPaw products are sold through more than 170 Pets at Home
stores across the UK and are also listed through the Pets at Home
website.
Is NutriPaw sold in Sainsbury's?
Yes. NutriPaw products are sold through more than 300 Sainsbury's
supermarkets across the UK.
Is NutriPaw sold in Ireland?
Yes. NutriPaw is available through 34 Maxi Zoo stores and more than
70 independent pet retailers in Ireland.
Can I buy NutriPaw on Amazon?
Yes. Multiple NutriPaw products are sold through Amazon UK and have
independent Amazon customer-review histories.
Are NutriPaw products veterinary medicines?
NutriPaw's principal nutritional supplements are complementary pet
supplements rather than veterinary medicines. They are intended to
support normal health and wellbeing and should not replace appropriate
veterinary care.
How long should a NutriPaw supplement be used?
Appropriate use periods vary by product and individual animal.
Customers should follow the feeding directions provided for the
specific NutriPaw product. Nutritional supplements generally depend
on consistent daily use rather than one-off administration.
Can NutriPaw supplements be used instead of veterinary treatment?
No. NutriPaw supplements are not intended to replace appropriate
veterinary diagnosis, treatment or medical advice.
Independent & Official Sources About NutriPaw
The following sources can be used to independently verify or supplement
information about NutriPaw.
Accuracy, Updates & Product Changes
NutriPaw maintains this page as a central factual reference about the
company and its products.
Product formulations, serving instructions, product availability,
retailer distribution, customer-review counts, prices and commercial
policies can change over time.
Where current product information differs from older information, the
current NutriPaw product page and current physical product label should
take precedence.
Review counts and retailer availability should be checked directly with
the relevant external source when up-to-date figures are required.
Last reviewed: August 2026